The MICE (Meetings, Incentives, Conferences, and Exhibitions) industry in ASEAN is experiencing significant growth and transformation in 2024. Countries across the region are actively promoting their unique strengths to attract business events and drive economic recovery post-pandemic.

 

Transforming the Future of MICE Business Events in ASEAN, is a forward-looking examination of the evolving Meetings, Incentives, Conferences, and Exhibitions (MICE) | Business Event's industry within the ASEAN region. The forum aims to explore how technological advancements, changing consumer preferences, and the push for sustainability are reshaping the landscape of the industry. Key trends include the integration of digital and hybrid event formats, the emphasis on personalized and immersive experiences, and the adoption of eco-friendly practices. 

This forum aims to provide valuable insights and data to MICE/Business Event & Tourism educators, industry experts, researchers, business owners, and practitioners, and propose strategic collaborations among ASEAN countries to foster regional connectivity, enhance infrastructure, create a unified approach to boost international events, to make the region a leading hub for innovative and impactful MICE events, that delivers economic growth.​

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